WHAT IS CUSTOMER LISTENING?

Customer listening is paying deep attention to the needs, thoughts, and words of your clients m. Being attentive to the fears and aspirations of your leads and creating products that first answer these questions before furthering customer service. It is reflected in our relationship with clients.

Why is customer listening important?

Have you been to a hospital and have the doctor recommend a drug before listening to you? Have you felt the heat of a pushy salesman trying to force a product on you without asking if you want it? That's how we treat customers when we fail to listen first.

Customer Listening gives you great insight that boosts customer happiness, it also gives you accountability to replicate the standard.

Customer listening gives you the right to stand in front of your customer, not as a stranger but as someone who understands their internal struggle.

You also;

• reduce skepticism caused by previous failures and market fears.
• pave way for approach, which allows your prospect to lower their guard and give you a listening ear because you listened first.
• knock the competitors far away, which gives you an unbeatable edge because your message is what the customers want to hear.

How do you listen to customers?

Listening to your customers involves paying close attention to customers' needs before making advances, this enables customers to choose you over and over again. These are some of the ways you can listen to your customers;

Surveys: In the field of marketing, there is nothing more effective than a customer survey, it is the opportunity to voice their reservations, express their satisfaction, and even give recommendations.

The data from surveys are collected and built upon to enhance business and clients relationship. You can perform a survey using SurveyMonkey

• You should ask questions like;
• Are you satisfied?
• How would you rate our services?
• What advice would you give us to increase your loyalty?
• What's your review?

With the right answers, you would increase customer loyalty, convert leads, beat competition, and guarantee your brand services reinforce your brand.

Social listening: Social listening is paying attention to social media handles, the reactions, comments, and tags that influence your business reputation online.

Paying attention to this in terms of replying to post comments on time, liking and reposting customers' reviews would boost brand awareness and make customers feel attended to.

Tools to enhance your social listening Talkwalker, Hootsuite, etc

Feedback: Feedback is mostly gotten from customers who just purchased a product, in a bit of excitement they can share positive reviews, and if the product doesn't meet their expectations they give negative feedback.

The positive reviews could be used to advertise and improve sales while the bad ones give you a path to focus on.

Feedback can be featured on product pages, play store, social media, and co.

Customer listening is the only most effective way to start and increase a customer's lifetime value.

In conclusion;

Learning about your customers means listening to them, to help you create and talk about your products in a way that makes them interested, a tone that prompts sales.

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